FREE Bryaxis Keychain at Target’s ACOTAR Midnight Celebration (Oct 26) – FREE
Admin 
Book fans, mark your calendars: Target is throwing a late-night celebration for the release of A Court of Splintered Harmony, the newest ACOTAR novel, and the first 100 guests through the door get a free collectible. No purchase is required to walk in and claim the giveaway.
What you’re getting: a free Bryaxis keychain (a character-inspired collectible from the ACOTAR world) plus a commemorative entry ticket. That ticket reserves your spot to buy the new book the moment it releases at midnight — the book itself is sold separately, but the keychain and ticket are completely free. Alongside the giveaway, stores will run ACOTAR-themed trivia, set up photo ops, and have the exclusive Target merch collection on display, with most items under $20. Roughly 250 Target stores nationwide are hosting this event.
How to claim
- Find a participating store — check the official Target announcement for the participating-store list and event details before you go.
- Show up on Monday, October 26 before the 9 PM local-time start; only the first 100 guests at each store get the keychain and ticket.
- Look for the ACOTAR event area inside the store or ask a team member where the line is forming.
- Collect your free keychain and entry ticket, then stick around for trivia and the midnight book release.
Freebie verified
This event is confirmed on Target’s official announcement page as of 2026-10-16T21:30:00Z (UTC). Giveaways are while supplies last, and arriving during the event window does not guarantee a keychain if your store has already hit its 100-guest count — going early is the smart move.
Pros and cons
- Pro: Free collectible keychain — no purchase needed
- Pro: Fun free late-night outing: trivia, photo ops, merch browsing
- Pro: Free to attend, no registration or signup required
- Con: Only the first 100 guests per store get the keychain — late arrivals miss out
- Con: The book itself is not free; only the keychain and ticket are
- Con: Late night (9 PM to midnight), and not every Target is participating
Fine print: the giveaway is first-come, first-served while supplies last. Preorder pickup will not be available during the midnight event — preordered copies can be picked up when stores open on October 27. Event details are set by Target and may change, so confirm with your local store.
