Admin Today is the day for little LEGO builders: Toys R Us is hosting a free in-store LEGO build event this afternoon, Saturday, October 17, 2026, from 12:00 to 2:00 PM local time. Kids get to assemble an exclusive LEGO Geoffrey the Giraffe mini model — the Toys R Us mascot popping out of a birthday gift box — and take their finished build home.
The event is part of the brand’s Bricktober celebration and Geoffrey’s birthday festivities, and there will also be coloring activities in store. No purchase is necessary to join the build, but supplies are limited and everything is first come, first served, so earlier is better. The event runs at select Macy’s locations with Toys R Us shops inside — participation varies by store, so confirm your location is hosting before you head out.
How to take part
- Check the official participating-store list on Macy’s events page to confirm your local store is hosting the build.
- Visit the Toys R Us section inside that Macy’s on Saturday, October 17, 2026, between 12:00 and 2:00 PM local time.
- Kids build the LEGO Geoffrey mini model in store and take it home — no purchase necessary.
- Arrive early: builds are first come, first served while supplies last.
Event verified
Event verified: 2026-10-17T17:35:00Z. The LEGO build event page is live on Macy’s official events site with the participating-store list, under the Geoffrey’s birthday celebration. Date and time (October 17, 12–2 PM local) confirmed across same-day event coverage. If your store isn’t on the list, it’s not hosting — check before you go.
Pros and cons
- Pro: Completely free activity — kids keep the LEGO build they make
- Pro: No purchase necessary and no registration to deal with
- Pro: Extra coloring activities make it a full little outing
- Con: Today only, 12–2 PM — a short two-hour window
- Con: Select stores only, and builds are first come, first served
Fine print: participation varies by Macy’s location and the event can be changed or canceled by the store. Supplies are limited, so treat the 12–2 PM window as firm and aim for the start.
