FREE LEGO Geoffrey the Giraffe Build at Toys R Us – Saturday, Oct 17
Admin Here is a free Saturday plan for the little builders: Toys R Us is holding an in-store LEGO build event this Saturday, October 17, 2026, as part of its month-long Bricktober celebration. Kids get to build a miniature LEGO Geoffrey the Giraffe — the Toys R Us mascot popping out of a red-and-white birthday gift box — and take it home. Completely free.
The event runs at participating Toys R Us stores, including the flagship locations and select Toys R Us shops inside Macy’s. Kits are handed out while supplies last, and these make-and-take builds are popular, so earlier is better. No purchase is necessary and there is nothing to sign up for in advance — just show up.
How to join
- Find a participating Toys R Us near you — the brand lists the build day on its official Bricktober page (link below).
- Head in on Saturday, October 17. Event hours can vary by store, so call ahead to confirm your location’s session time.
- Grab a kit, build your Geoffrey the Giraffe mini, and take it home.
- While you are there, check out the rest of the Bricktober fun — weekly build challenges run all month on Instagram.
Event details
FREE LEGO Geoffrey the Giraffe mini build — Saturday, October 17, 2026 — at participating Toys R Us stores, while supplies last. No purchase necessary. Event verified: 2026-10-15T13:25:00Z.
Pros and cons
- Pro: Completely free — the kit and the finished mini build are yours to keep
- Pro: A real LEGO make-and-take, not a coloring sheet — kids love these
- Pro: No registration or purchase required, just walk in
- Con: While supplies last — late arrivals can miss out
- Con: Session hours vary by store, so a quick call ahead is smart
Fine print: the official Toys R Us Bricktober page confirms the in-store build event for October 17. Store participation and exact hours vary — confirm with your local store before heading out.
